PHOTOGRAPHY REINFORCES YOUR BRAND STORY
Believably the statement: ‘an image is worth a thousand words’ have resonated for umpteen times in this jet-paced world that we dwell in today. Nothing could be truer than the expression that photography is important like never before, in helping brands to tell their stories in impactful ways.
Photographs definitely emit emotion. One of the most implausible aspects of photography is its amazing ability to convey an emotion. For instance, using darker and more contrast light will express something ‘moody’ and using a real bright light will speak ‘happiness’ and lots of blues could imply ‘tranquility’.
Photographed images have a potent and amazing ability to swiftly convey the emotion that you want your customers to sense when you’re surrounded by your business. It is of utmost importance that one looks at the visuals of your brand. Say on your website, social media, email, et al and analyze whether or not the images convey the desired emotion
Photography is the initial impression that prospective customers perceive out of a brand. When was it last that you heard of an emergence of a novel business? Sure enough, you must have grabbed your iPhone, hopped onto Instagram and scrolled, or searched on their website, and then quickly you had an idea of what kind of brand they were. Well, here it is photography that inevitably help create a brand image.
Unequivocally, photography perennially has this awesome ability to add perceived value to a brand. Good, bad or ugly. While that depends on the quality of photography. For instance, bad quality imagery is equal to a harder time earning brand loyalty and trust. Sounds superficial, but that’s the fact of the matter.
Indeed, photography has this ineffable power to connect and get the message across to the target audience in a much faster pace than anything else. Albeit a great text, it consumes quite a long time to read a caption, or an about page, or even a witty Instagram quote. On a clear contrary, images just take milliseconds to perceive.
Well, a beautiful photograph can easily create the desired brand trust and recognition in a persistent pattern. And a simple statement declares this: if the imagery is similar, and of high quality and resolution, all across the platforms: website, social media, email, logo, print outs and similar, you are actually enabling to empower the brand-customer relationship, perhaps for decades together.